Asia Pacific is in the midst of a major sporting boom. Nearly four in 10 global sports leaders say Asia Pacific is the most important region for their organization’s growth in the next five to 10 years; as a burgeoning population of fans and participants continues to grow and major sporting events like the 2019 FIBA Basketball World Cup and the Olympics head East. Sports such as cycling and tennis that have already saturated Western markets are experiencing meteoric rises in Asia, and the global growth of e-sports is firmly rooted in this region.
Read my FULL article on Huffington Post “The Future of Sports Entertainment in Asia“.
(Photo: Italo Zanzi, Executive Vice-President and Managing Director, Sports, Asia and the Middle East, FOX Networks Group, in an interview with Herbert R. Sim)