La dolce vita – Italian for “the sweet life” or “the good life”, a life of luxury filled with pleasure and self-indulgence, is something most of us mortals desire. The concept of luxury in la dolce vita has conventionally been material in nature; the possession of expensive toys like a supercar or high-profile assets like a football team (just ask a Russian oligarch or Arabian prince). But as luxury lifestyle gurus look into their Swarovski crystal balls, they predict that with more of the well-heeled increasingly possessing the same material symbols of success, luxury in la dolce vita is becoming less about ‘what I have’ and more about ‘who I am’.
Read my FULL article on Huffington Post “In Pursuit of ‘La Dolce Vita’, the Good Life“.
(Photo: Screenshot of Taylor Swift – Wildest Dreams)